I art directed this project for Mug Root Beer, along with co-Art Director Hope Sincere. We presented dozens of concepts to have their mascot, Dawg, perform for us in front of a green screen in NYC, with myself as on-set Art Director, Ben Loescher and Chris Vavra directing and camera operating, and Steph Weber and Arielle Martorana producing . Hope and I, along with animators Chris Stearns and Brent Chesanek, did all post-production, editing, design, and animated embellishments, using a mix of their branded assets, stock footage, and custom animation elements.